SPILT WINE
Music Festival Branding
The focus for this project was on music festival branding. The result was Spilt Wine, a conceptual indie music festival that utilises a punk aesthetic. The final result was a developed brand with assets to be used amongst different collateral, and the collateral itself.
DEVELOPMENT
DEVELOPMENT
Animated festival logo
Some styleframes for the lineup reveal
As the festival was taking a punk approach, a big part of branding was giving the festival a vintage look, which meant playing with textures and stop motion techniques. This helped bring that DIY aesthetic that is so heavily tied into the punk genre and style.
Paper crumple development
Developed social media collateral
Animated stylerames for lineup reveal
The final result was a motion-centred social media campaign that featured things like teaser posts, artist bios, lineup reveals, etc. This resulted in a cohesive brand with a vibrant punk aesthetic that could be featured across multiple social platforms.